For aspiring kids book authors, one of the biggest decisions you’ll make is choosing how to publish your work. Should you go the traditional route and pitch your manuscript to publishers, or should you take control through self-publishing? The answer depends on your goals, budget, timeline, and how much control you want over the process.
In this guide, we’ll explore both traditional and self-publish options to help you decide what’s right for you.
Understanding the Basics of Both Publishing Models
What is Traditional Publishing?
Traditional publishing options for kids’ authors involve submitting your manuscript to a publisher—often through a literary agent. If accepted, the publisher handles editing, design, printing, and distribution.
This route offers prestige and professional support, but it’s competitive and slow. Authors must often wait months or even years for a deal.
Also Read:How to Write Engaging Dialogue for Children’s Books
What is Self-Publishing?
Self-publishing for children’s books means you take charge of the entire process—writing, editing, design, marketing, and selling. With platforms like Amazon KDP or IngramSpark, it’s easier than ever to publish your own picture books or chapter books.
It offers higher royalties and creative control, but success depends on your ability to manage every step of the publishing journey.
Pros and Cons of Traditional Publishing for Kids’ Authors
Traditional publishing provides access to experienced editors, illustrators, and marketing teams. For children’s book authors, this can ensure your book is polished and market-ready.
However, many new children’s authors find that traditional publishers offer limited promotional support unless you’re a big name. Plus, you’ll earn lower royalties, and you might have little say in how your book looks or is marketed.
That said, bookstore distribution, library access, and credibility remain strong benefits of this path for kids book authors seeking wider reach.
Pros and Cons of Self-Publishing for Kids’ Authors
When looking at the pros and cons of self-publishing kids’ books, the biggest perk is control. You decide on the artwork, layout, and release date. You also keep a larger share of profits.
But self-publishing is work. You must either develop design and marketing skills or pay professionals. There’s no built-in support team—children’s book authors must build their own audience and drive their own sales.
Still, many authors have found success in self-publishing for children’s books, especially those writing niche or non-traditional stories that big publishers might overlook.Learn how to pick the perfect illustrator for your kids’ book
Key Factors to Consider Before Choosing a Path
Your Budget and Resources
Self-publishing requires an upfront investment. You’ll need to pay for professional editing, illustration, and possibly marketing services. Traditional publishing costs nothing upfront but may yield smaller earnings in the long run.
Your Publishing Goals
Do you want to hold a finished book in your hands within a few months? Self-publishing might be ideal. Do you dream of being in major bookstores or winning literary awards? Traditional may offer those opportunities.
Kids book authors should consider if speed, control, or prestige is their top priority.
Your Audience and Platform
If you already have a strong online presence or a fan base, self-publishing may be a smart move. But if you’re starting from scratch, a traditional publisher’s marketing channels can help you reach young readers more effectively.
Real Talk: What Works Best for Kids’ Authors Today?
There’s no one-size-fits-all answer. Many successful children’s book authors thrive in both spaces. Some start with traditional publishing to build credibility, then switch to self-publishing for freedom and higher returns.
Others go straight into self-publishing for children’s books and find success on platforms like Amazon through consistent marketing and quality content.
If you’re writing picture books, the visual presentation is key—something both paths can support well, provided you invest in professional illustrations and design.
Hybrid Publishing: The Middle Ground Option
Hybrid publishing combines the best of both worlds. These services offer professional design and editing like traditional publishers but operate on a fee-for-service basis like self-publishing.
This route gives kids book authors more control while ensuring a polished final product. However, it’s essential to vet hybrid publishers carefully, as some may charge high fees without delivering real value.
Conclusion:
The decision between traditional or self-publishing depends on your vision. If you value full control, speed, and potential for higher income, self-publishing is ideal. If you’re looking for industry support, validation, and wider distribution, traditional publishing may be your best fit.
Whether you’re releasing your first picture book with The Rainbow Stories or growing your presence as a children’s author, choose the path that aligns with your creative and career goals.